Details about the Bed Head Hotel Activation
At the event, guests stopped by the Bed Head Style Bar, an on-site pop-up salon where they received hair styling appointments, courtesy of their professional styling team. From bold, boho braids to off-the-charts faux hawks, barber fades and twisted top knots, Bed Head was committed to providing guests with one-of-a-kind, festival-inspired styles to last all weekend. Each look was created using an assortment of top-selling Bed Head stylers, including Bed Head by TIGI Superstar Queen for a Day, a thickening spray that provided second-day, lived-in texture for styles with serious staying power. Looking to explore products by Bed Head by TIGI? Check out the best purple shampoo for combating brassy strands.
![Launch of Bed Head Hotel in Chicago - 11](https://ath2.unileverservices.com/wp-content/uploads/sites/3/2017/08/bed-head-hotel-day-1-recap-6-min-782x439.jpg)